Video marketing And Its Importance

You’re not the only one seeking for a guide to video marketing. In 2022, 79% of marketers who aren’t using video intend to implement one. And 99.9% of people who presently utilise video intend to do it more often. Nothing beats video marketing as a technique for informational purposes, lead generation, and consumer conversion.

Importance of Video Marketing

This notion that brands need to have a video marketing strategy is not new. What’s changed is how crucial video has grown to be across all platforms and channels.  Production of videos is more affordable and simple than ever. Today, even your smartphone can capture 4K video in great definition. The approach, tools, and editing software involved in video marketing are still somewhat complex. You may either use the links below to navigate to a certain section or continue reading to learn everything there is to know about video marketing strategy.

Why Video Marketing Is Important

With the introduction of YouTube in 2005, video marketing really took off. In October 2006, Google acquired YouTube, and by 2009, the platform supported seven different ad forms. Marketers are using great videos more frequently as the technology to produce them becomes more accessible. The fact that video is currently the most popular method of communication is not due entirely to this. The emergence of smartphone technology was the first development that made watching videos simpler and more practical. Then, the pandemic increased American online media consumption by 215%.In 2022, viewers are spending 19 hours a week on average watching videos online. Brands that want to succeed can no longer afford to ignore video marketing.

Social sharing is encouraged through video marketing

The second most popular sort of material for boosting engagement on social media is video.

  • Video has always been a focus on websites like YouTube and TikTok. Video is the main focus on social media sites like Facebook and Instagram.
  • The importance of video marketing is emphasised by platforms even without native video uploading.
  • Tweets on Twitter receive 10 times more interaction.
  • This year, 68% of video marketers intend to use LinkedIn video.
  • On Pinterest, about one billion videos are watched each day.
  • SEO is improved, and conversions and revenues are boosted via video marketing.
  • Facebook also focuses on videos rather than long posts
  • Videos get viral easily as compared to any other form of content as they have great reach.

31 percent of marketers use video to boost SEO. Because adding video improves the quality of the page and the amount of time visitors spend there, websites benefit from a rise in search engine visibility. More than 60% of marketers claim that the cost of acquiring a customer has increased. Similarly, 83% of marketers who use video claim that it aids in lead generation.


The importance of video marketing has spread its wings over the span of time. Therefore, it is vital to embrace and incorporate video marketing in your business. Video marketing not only promotes your products and services but also brings a wide number of customers to your business. The idea to “do things that don’t scale” is great—until you need to scale. After you’ve taken care of the necessities and have begun to generate a few sales each day, it’s time to consider how you’ll scale your acquisition efforts, enhance customer experience, and reduce costs. Additionally, you have access to new marketing strategies now that you have a good number of clients. Don’t forget to showcase your video marketing skills social media by uploading the videos on Instagram, Tiktok, Twitter, Facebook and other social media websites.

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